Flat-fee. In writing. Yours.
No retainers, no rent-forever. We price against what a booked retreat is worth — a venue recovering two off-season weeks at $5,000 each clears $10,000 against a $3,900 build, whether your four-day runs $2,800 or $11,500.
Priced like the investment it pays back.
Priced against a booked retreat
Not against a cheap template. A venue at $5,000/week recovering two off-season weeks: $10,000 against a $3,900 build. If your off-season is mostly dark right now, that's not a reason to wait — it's exactly the before-and-after we want to build.
No retainers
Flat-fee projects. You pay for the site you need — never a monthly bill just to keep your own website on.
You own everything
Your code, your hosting, your list, your bookings — all in your accounts. The keys are yours — kept wherever you like, including with us.
Three tiers — in pages and features.
No module menu to decode. Start with Essentials — everything you need to book — then add pages and features only if you want them.
Essentials — the 11-point build
- Six pages — Home · The Property · Retreats · Rates · Getting Here · Inquire
- Your booking tool connected — live availability → inquiry & deposit
- Found on Google & in AI answers (SEO/AEO)
- Email capture + a follow-up sequence — keep an interested host warm
- A starter Journal — set up with seed posts, so you publish from day one
- Proof-of-retreats gallery + capacity & floor plans
- The Handover Kit — you own all of it
Essentials
Everything you need to hit all eleven points on our own scorecard — every single thing a host checks before booking. Nothing else needed to start taking inquiries.
Already have a site? We can build Essentials on your existing content instead of a blank page — same price.
Start with EssentialsAdd pages and features — only if you want them.
Essentials already books. Upgrade is for venues going after the off-season hard, with more story to tell. Bespoke is a site shaped entirely around the property.
Swipe to compare →
| What's included | Most popularEverything to hit all 11 pointsEssentialsFounding $2,900from $3,900 | Essentials + more reach & storyUpgradefrom $5,800 | Shaped around your propertyBespokequoted to scope |
|---|---|---|---|
| Pages | 6 | 10+ | No cap |
| Booking & availability engine | ✓ | ✓ | ✓ |
| Found on Google & in AI answers (SEO/AEO) | ✓ | ✓ | ✓ |
| Email capture + follow-up email sequence | ✓ | ✓ | ✓ |
| A Journal (for search depth) | ✓starter | ✓fuller | ✓ |
| Proof-of-retreats gallery + capacity | ✓ | ✓ | ✓ |
| Website copy & content | You provide | ✓written for you | ✓written for you |
| Per-retreat pages · Area guide · expanded galleries | — | ✓ | ✓ |
| Positioning & story | — | ✓ | ✓ |
| Brand identity (logo · palette · type) | — | ✓ | ✓ |
| Second booking / calendar integration | — | ✓ | ✓ |
| Media-Capture Day (photo · video · 3D · drone) | optional | optional | optional |
| Custom design, built from zero, no page cap | — | — | ✓ |
| The keys are yours — kept wherever you like | ✓ | ✓ | ✓ |
| Start here | Inquire | Explore Bespoke |
- Six pages · booking engine · get found on Google & in AI answers (SEO/AEO)
- Email capture + a follow-up sequence · a starter Journal
- Proof gallery + capacity · you provide the words
- The keys are yours — kept wherever you like
- Everything in Essentials, plus 10+ pages
- Copy & content written for you · positioning & story · brand identity
- Per-retreat pages · Area guide · a second integration · richer design
- The keys are yours — kept wherever you like
- No page limit, custom design & features, built from zero
- Everything in Upgrade, shaped entirely around the property
- Priced to scope, in writing first
Want us to keep it current too? Add the fully-tended care plan to any tier — quarterly tending, $1,600/yr, cancel anytime. See how care works →
What you'll pay that isn't us
Hosting, domain, your booking tool, email — typically $30–80/month, billed in your own accounts at list price. We never mark them up. Your only possible payment to us after launch is a care plan you can cancel.
Put another way: about $700 a year in tools you control, versus the ~$7,000 a year in commission you don't.
The Lamplighter
Your site is yours the day we hand it over — care plans are optional. They keep the proof fresh, the seasons current, and your search visibility fed, on the rhythm a venue already lives by. Cancel anytime; nothing turns off.
Each visit: new past-retreats into your gallery, a seasonal & pricing refresh, an SEO/AEO health check with fresh content, a booking-and-forms check, and a short read on your calendar's health. Prepaying buys priority on our calendar and this defined list, agreed up front; unused visits are refunded if you cancel. You own your site with or without a plan — this just keeps our hands on it.
Our first few, at a founding rate.
Founding venues: Essentials at $2,900 flat (list $3,900), in exchange for sharing your results — the before-and-after of a calendar that fills. $1,450 to begin, $1,450 at launch. We'd rather prove it than promise it.
The math nobody does for you.
The rebooking math
Keep your listing — it's working. But when a host you've already vetted comes back for year three, the platform takes its cut of a relationship you built. Three repeat groups rebooked direct pays for this site every single year. Your listing never knows the difference.
The asset math
Selling someday? A venue with its own booking engine, a documented retreat history, and an owned inquiry list is worth more on the day you list it — and the website conveys with the property. You're not spending on your last seasons; you're improving the thing the next owner pays for.
Simple, and in writing.
50 / 50
Half to begin, half at launch (milestones on larger builds). No surprise invoices. Cash flow runs seasonal at every venue we know — tell us your season and we'll shape the schedule.
Two revision rounds
Per deliverable, plus a 14-day fix window after launch — so it lands right. After that, one-off asks are quoted up front, or covered by a care plan. No surprise invoices, ever.
You own the recurring
Hosting, domain, booking tool, email — all in your own accounts, never locked to us.
What you'll pay beyond us.
Because you own everything, the running costs are yours — and they're small. Here's every out-of-pocket expense, plainly. We never mark these up and never bill them through us.
What does it cost to run the site each year?
Does the availability calendar cost monthly?
Do I have to buy a booking tool?
What about photography?
And email, if my list grows?
Can I make updates myself?
Everything above stays in your name whether we work together for a season or for years — that's the point.
Let the scorecard tell you.
Five minutes, an honest read on what your site needs — and which tier is the right starting line for you.
Take the free scorecard